About Us
SportsGuide is now the largest print and web circulated multisport event magazine in the country.
It is the first and only multisport magazine in South Africa that has an electronic version that can be downloaded off the web (every edition of SportsGuide can therefore be internationally accessed).
SportsGuide is a collaboration of professionals, sports enthusiasts, athletes, with a passion for healthy living and a strong belief that sports technical, safety and product information should be free for everyone to enjoy.
The magazine’s core focus:
- To give readers free access to information on events, and provide them with editorial on: events, health, nutrition, training, exercise, gear and equipment.
- To make access to the magazine easy by print or web.
- To have a full, correct and comprehensive sports event calendar for participants.
Editorial information, tips and advice are given by professionals in their field, top athletes, physicians, sports nutritionists etc. SportsGuide covers current and upcoming events in the following discipline: swimming, road running, trail running, road cycling, triathlon, duathlon, mountain biking, BMX, xtreme sports, adventure racing, multisport, canoe and surfski.
DEMOGRAPHICS
- Readership: +- 70 000
- Gender: 82% Male, 18% Female
- LSM segment: 6-12
- Age Group: Active people from 13 years (average 25-35)
Sportsmen and women who are: Passionate about sport, Competitive by nature, Health conscious, Regularly active, Family orientated, Competitive, Thrive on comraderie.
READERS SPORTING ACTIVITIES:
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51% Open W Swim |
62% Pool Swim |
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71% Road Run |
67% Trail Run |
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67% Trail Run |
72% Road Cycle |
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95% Mountain Bike |
10% Bmx |
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56%Triathlon |
42% Duathlon |
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52% Multisport |
48% Xtreme |
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44% Adventure Race |
48% Canoe |
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32% Surfski |
ELECTRONIC DISTRIBUTION:
The SG magazine can be downloaded off the web for free for the international market. A bi-monthly Newsletter is sent out to the SG database.
PRINT DISTRIBUTION:
- Sports Event Goodie Bags
- Gyms & Wellness Centres
- Sports – Retail Stores
- Sports – Tracks And Trails
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- TotalSports |
- Mr Price Sport |
- Sportsmans Warehouse |
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- Virgin Active |
- Cycle Lab |
- Grabouw Cycles |
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- Triangle Sports |
- F Sports |
- Q Sports |
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- Jackson’s Sports |
- SSS Fitness Centre |
- Physical Impact |
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- TSS |
- Westdene Cycles |
- Epic Bike Shop |
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- Knysna Racing |
- Troisport |
- Thule Store |
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- The Paddling Centre |
- C-Kayak |
- Shauns Power Cycles |
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- Popes Canoes |
- Custom Kayaks |
- Surfski School |
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- Paddlers Point |
- Giba Gorge |
- Dirtopia |
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- Canoe & Kayak World |
- Bush View Bike Park |
- Kitesports |
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- Adidas Outlet |
- Nike Shop |
- Fritz Pienaar Cycles |
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- Greg Minnaar Racing |
- Republic Multisport Store |
- Zululand Cycles |
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- Maverick Cycles |
- Hattons Cycles |
- STS Multisports |
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- Bring it on Cycles |
- Leigh’s Cycles |
- Durban Runner |
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- Adams Cycle Centre |
- Jowetts Cycles |
- Poobie Sports |
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- Dave Wiseman Cycles |
- Melville Cycles |
- Sportzone |
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- PS Sports |
- Quiver |
LATEST SPORTSGUIDE SURVEY 2009
WHAT YOU SHOULD KNOW ABOUT YOUR TARGET MARKET:
In our survey we asked what products and brands our readers purchased, contact us to see how your brand or company faired.
- 85% of our readers said they would purchase SportsGuide.
- 54% are purchasing less magazines – thank goodness we are free!
- 93% use SG for regular sports event updates for diarising.
- 87% requested extended articles on our website.